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Last year someone threatened to kill Michael Arrington, author of popular tech blog TechCrunch. A fewmonths later at a conference, somebody spat on him.“I write about technology start-ups and news. In any sane world that shouldn’t make me someone who has to deal with death threats and being spat on,” he wrote on his blog.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.