DMA Echo Awards 2013: OgilvyOne bags four Silvers and a Bronze; M&C Saatchi (2), NetCore among metals

Diamond Echo in global response marketing competition went to Colenso BBDO/Proximity New Zealand, for ‘Feel Tip Top’

Oct 18, 2013 02:29:00 PM | Article | Campaign India Team

Indian entrants bagged four Silver and four Bronze awards at the DMA International Echo Awards 2013, winners of which were announced on 15 October in Chicago, USA.

OgilvyOne India bagged four Silver Echo awards and one Bronze.

Three of the agency’s Silver Echos were for client Vodafone India. The Silver-winning entries for the telco were ‘Bringing Alive the Blackberry Boys on Social Media’, ‘Leads worth $700 mln unlocked at $5 per lead’ and ‘30 per cent more Vodafone employees are ‘Happy to Help’.

The agency’s other Silver Echo was for an eponymous campaign for client Reliance Industries’ IPL team ‘The Mumbai Indians’.

OgilvyOne India also bagged a Bronze Echo, for its entry ‘Once Upon a Vespa’ for client Piaggio Vehicles.

M&C Saatchi won two Bronze Echo awards for work on client Adiyta Birla Group – Financial Services. The campaign ‘Hastakshar Mudra’ for Aditya Birla Money won the agency Bronze, as did entry ‘Laxmi Papad’ for Birla Sun Life Mutual Fund.

NetCore Solutions won a Bronze Echo for its work on HUL detergent Active Wheel, ‘Rural Missed Call Campaign’.

The top honour at the competition, Diamond Echo, went to Colenso BBDO/Proximity New Zealand’s ‘Feel Tip Top’ campaign for client Fonterra Brands.

View the full list of winners here: DMA International Echo Awards 2013 Winners.