Campaign India Team
Oct 18, 2013

DMA Echo Awards 2013: OgilvyOne bags four Silvers and a Bronze; M&C Saatchi (2), NetCore among metals

Diamond Echo in global response marketing competition went to Colenso BBDO/Proximity New Zealand, for ‘Feel Tip Top’

DMA Echo Awards 2013: OgilvyOne bags four Silvers and a Bronze; M&C Saatchi (2), NetCore among metals

Indian entrants bagged four Silver and four Bronze awards at the DMA International Echo Awards 2013, winners of which were announced on 15 October in Chicago, USA.

OgilvyOne India bagged four Silver Echo awards and one Bronze.

Three of the agency’s Silver Echos were for client Vodafone India. The Silver-winning entries for the telco were ‘Bringing Alive the Blackberry Boys on Social Media’, ‘Leads worth $700 mln unlocked at $5 per lead’ and ‘30 per cent more Vodafone employees are ‘Happy to Help’.

The agency’s other Silver Echo was for an eponymous campaign for client Reliance Industries’ IPL team ‘The Mumbai Indians’.

OgilvyOne India also bagged a Bronze Echo, for its entry ‘Once Upon a Vespa’ for client Piaggio Vehicles.

M&C Saatchi won two Bronze Echo awards for work on client Adiyta Birla Group – Financial Services. The campaign ‘Hastakshar Mudra’ for Aditya Birla Money won the agency Bronze, as did entry ‘Laxmi Papad’ for Birla Sun Life Mutual Fund.

NetCore Solutions won a Bronze Echo for its work on HUL detergent Active Wheel, ‘Rural Missed Call Campaign’.

The top honour at the competition, Diamond Echo, went to Colenso BBDO/Proximity New Zealand’s ‘Feel Tip Top’ campaign for client Fonterra Brands.

View the full list of winners here: DMA International Echo Awards 2013 Winners.
 

Source:
Campaign India

Related Articles

Just Published

2 days ago

FCB India appoints Ashima Mehra as CEO

Mehra has over 18 years of experience and was most recently at Leo Burnett India.

2 days ago

Colgate takes on the not-so-sweet problem of ...

Featuring celebrity ‘dessert’ influencers, the film tackles appropriate oral care after the consumption of after-dinner treats.

2 days ago

Publicis organic growth jumps 5.3% in Q1

Groupe says growth driven by 'new business tailwinds' with a 'clear rebound in the tech sector'.

3 days ago

Moves and wins roundup: Week of 12 April

Read all the latest news from the marcomms world including updates from L’Oreal India, Disney Star, Crosshairs Communications, Cleartrip and more, in our weekly round-up of people moves and account wins.