Diya Sarker and Ishan Mehta join 22feet Tribal Worldwide

Sarker moves from Godrej Consumer Products, whereas Mehta was at L&K Saatchi & Saatchi

Oct 19, 2022 02:53:00 PM | Article | Campaign India Team

22feet Tribal Worldwide has announced the appointment of Diya Sarker and Ishan Mehta as ECD – art and ECD – content respectively.
 
Sarker will be responsible for the client's design and technology duties. Whereas, Mehta will look after consumer insights. 
 
The duo will report to Vishnu Srivatsav, national creative director, 22feet Tribal Worldwide. 
 
Sarker moves from Godrej Consumer Products where she was DGM-brand design. Mehta was at L&K Saatchi & Saatchi, where he was senior creative director. 
 
Srivatsav said, “The attempt at 22feet is to build a creative company more than an agency. This is why it’s so important that we have leaders from varied and diverse backgrounds who complement each other’s skills. Ishan is vastly experienced and has done some great work across many organisations, as well as running a start-up. And Diya has an eclectic background from advertising to brand design and visual art. So, with them on board, I’m sure our work will get even unique perspectives and freshness.”
 
Sarker said, “22feet has always been at the forefront of digital-forward ideas. I am looking forward to leading this talented team and pushing the envelope when it comes to design and technology.”
 
Mehta added, “Excited to combine technology, insights, and craft to build on 22feet’s legacy. Given the talent and the diverse roster of clients, the next few years will be an amazing time at the agency.”
 
With over 15 years of experience, Sarker also worked with DDB Mudra and Bates141, among others. 
 
Mehta has over 13 years of experience and has also worked with Grey Group and Ogilvy One, among others.