Campaign India Team
Aug 28, 2022

Disney Star's innings with ICC to continue till 2027

The media company has retained the digital streaming and television rights

Disney Star's innings with ICC to continue till 2027
The International Cricket Council has awarded Disney Star with its media rights for its cricketing events till 2027. 
 
According to media reports, Viacom 18, Sony and Zee, were the other competitors bidding for the media rights. 
 
The extension of the ICC rights adds to the media company's portfolio of cricket properties which also include the television rights for IPL (2023-27), TV and digital rights to Cricket Australia (2024-31), BCCI broadcast rights through the 2024 and Cricket South Africa (end of 2023-24 season). 
 
Under the new agreement, Disney Star has retained exclusive digital streaming and television rights for both men’s and women’s events through 2027. 
 
The bid closed at approximately USD 3 million, cited reports. 
 
K Madhavan, country manager and president, Disney Star, said, "We are delighted at being able to continue our association with the International Cricket Council (ICC). We look forward to strengthening our partnership with ICC in the years ahead. Disney Star has played an important role over the last seven years in transforming ICC games into one of the biggest sporting spectacles in India and has expanded the viewer base of the property across geographies and demographics in the country."
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.