Campaign India Team
Mar 04, 2013

Digitisation phase 2: ‘Over 55 per cent target achieved’

In 38 cities where the deadline is 31 March, 87.7 lakh homes have been digitised, with DTH connections accounting for 40.7 lakh

Digitisation phase 2:  ‘Over 55 per cent target achieved’

A recent review by the Ministry of Information and Broadcasting (I&B Ministry) has shown that over 55 per cent of digitisation has been achieved in 38 cities. The deadline set to achieve digitisation in 38 cities is 31 March 2013.

As per the data received from the DTH operators and the MSOs as on 22 February 2013, a total of 87.7 lakhs Set Top Boxes(STBs) have been installed in the 38 phase 2 cities against the target of 1.6 crore, an achievement of 55 per cent. Of these, DTH connections accounted for 40.7 lakh, whereas cable STBs accounted for 47 lakh.

The Ministry has set up a task force for phase 2 cities to oversee and monitor the digitisation process. A public awareness committee has also been constituted to create awareness. As part of the awareness initiative, all television channels have started to run a scroll informing consumers about the deadline for cable TV digitisation. All India Radio has also started broadcasting of the radio jingles on its national and regional networks for creating public awareness, said the statement released by the ministry. An SMS campaign, video spots and print advertisements are part of the awareness drive.

Source:
Campaign India

Related Articles

Just Published

11 hours ago

Gaana announces launch of social videos platform ...

Gets singers like Neha Kakkar and Darshan Raval to launch content

16 hours ago

TikTok ban to cost 'influencers' on the platform Rs ...

The Indian Institute of Human Brands studied the earnings of the top influencers on the platform

16 hours ago

Marketing in times of crisis: Mastercard's global ...

"It's important that marketers learn from these times to better understand how to show up and communicate in times of crisis."

17 hours ago

Jayakanthan R wins second edition of Campaign's ...

Last week's winners Venkatesh Srinivasan and Akshay Ananth finish second and third respectively