Global marketing and technology agency DigitasLBi is set to launch DigitasLBi Commerce, an offering that has been designed to help businesses operate in multichannel environment. DigitasLBi Commerce will be led by George Brandie and Jim Herbert.
DigitasLBi commerce’s leadership will report directly to Ewen Sturgeon, chief executive, International, DigitasLBi.
DigitasLBi commerce will specialise in platform implementation, systems integration, application support and managed services. This will be combined with DigitasLBi’s core competencies to create a connected commerce offering and create a 360-degree connected commerce experiences on multiple devices at every stage of the buying process.
DigitasLBi Commerce will operate globally with hubs in North America, Europe and Asia Pacific. Additionally, the company plans to leverage 6,700 DigitasLBi colleagues their across 40 offices.
Sturgeon said, “DigitasLBi Commerce is a next-generation offering that combines the creative credentials of DigitasLBi and the platform implementation skills of Sceneric to truly stand out from the competition. DigitasLBi Commerce creates all encompassing connected commerce journeys capable of simultaneously delighting customers and building business value for brands around the world.”
Jim Herbert, managing partner at DigitasLBi Commerce, said, “At DigitasLBi Commerce we don’t just create connected commerce experience, we create world-leading customer-centric commerce experiences that help businesses thrive by always putting their customers in control.”