Five agencies were announced as winners of the inaugural edition of the Google India Premier Partner Awards. The awards aim to recognise Indian advertising agencies and digital marketing firms, for their innovation and excellence in the digital medium. Winners from India will now go on to compete at the APAC level. The shortlisted APAC agencies will then compete at the global finals being held in New York on September 28, 2017.
The five winners and their winning campaigns are as follows:
Interactive Avenues wins the search innovation award for leveraging search to communicate Sprite's message
Social Beat Digital Marketing has won the display innovation award for its brand building and lead generation campaign for Casa Grande
Dentsu Aegis Network India is the winner in the mobile innovation space for its digital marketing campaign for Pepperfry.com.
Sokrati bagged the shopping innovation award for its innovative campaign for Pipa Bella and O3M
Directional Marketing won the growing businesses online award for Johnson Lifts.
Sapna Chadha, director - marketing, Southeast Asia and India, Google said, “We had a diverse set of award nominations with a clear focus on delivering measurable results to clients, in terms of cost efficiencies, productivity and innovation.”