Dhanalakshmi Bank appoints O&M as creative agency

Dhanalakshmi Bank has appointed Ogilvy & Mather as its agency on record.

O&M will help the bank to design and implement a comprehensive go-to market communication approach, which will reflect the brand's new philosophy and approach. The aim is to create a new customer experience and to incorporate a young and contemporary look across all customer touch-points.

Piyush Pandey, executive chairman and creative director –South Asia, O&M said, "We are delighted that Dhanalakshmi Bank has chosen Ogilvy to be their communication partner. Dhanalakshmi is a bank with tremendous heritage and value systems. I look forward to a wonderful journey to make Dhanalakshmi a top-of-the-line national institution."

Sheran Mehra, head- marketing and corporate communications, Dhanalakshmi Bank said, "Creating a brand imagery and an association with the consumer is an important step in our journey to transform Dhanalakshmi Bank into a next generation private sector bank. The new communication strategy will help the bank establish an association with a larger audience spread across geographies and age groups."