Dentsu Webchutney looks to groom talent for adland

Called 'The Ad Fellows', the platform looks to make 'sweeping changes' to internships

Sep 04, 2019 06:00:00 PM | Article | Campaign India Team

Dentsu Webchutney has announced that it is accepting submissions for 'The Ad Fellows', a program designed for ambitious entrants in the creative business.
Through  'The Ad Fellows', the agency is inviting anyone above the age of 18 for the two month project which is being held in its Bengaluru office. 
Every application needs to be accompanied by a two-minute video about the applicant by 21 September.
Gautam Reghunath, EVP and executive sponsor, The Ad Fellows, said, “The industry is waking up to the economic reality of grooming its best and brightest from multiple dimensions. It’s about learning on the job with copious responsibility that belies your age. With inclination to work in advertising dampening, Dentsu Webchutney’s track record of adapting to change is a distinguishing reason for our success with our people. Creativity and communications over the next decade is not going to be shaped just by those who went to ad school or those strait-jacketed under traditional advertising job descriptions. Our best applicants have little-to-no inclination to advertising, but they love problem solving. That’s who we are excited to welcome.”
PG Aditiya (ECD), Binaifer Dulani (creative group head) and Ishtaarth Dalmia (associate director – strategy) are the mentors for the program. 
They stated, “The Ad Fellows is unlike any internship or fellowship program you’ve considered. With a chance to learn on the job with an award-winning team you have a shot at making outsized impact with us. Make a claim against the idea that advertising is deadweight by imbibing key craft skills that you can take to the next level, no matter where you are or where you want to go. This is our north star for every prospective Fellow; we can create a new standard together.”