Dentsu Impact has bagged the creative mandate of Swedish furniture giant Ikea, which has announced that it will launch its first store here in Hyderabad, in the second half of 2017.
In July, Campaign reported that the company's media mandate will be split between GroupM and Dentsu Aegis globally.
The appointment of Dentsu Impact follows a multi-agency pitch in the Indian market.
Ulf Smedberg, country marketing manager, Ikea, said, “We are happy to sign up Dentsu as our creative partner in India after a long pitch process involving the best agencies in the country. We have high expectations on ourselves and Dentsu to build a strong partnership in India and use our collective knowledge, creativity and experience to launch Ikea in the most successful way.“
Amit Wadhwa, president, Dentsu Impact, said, “We at Dentsu Impact are delighted to work on brand Ikea and can’t wait to get started on this. It was one of the most structured pitch processes that we have ever gone through and the entire team at Ikea has been a delight to interact with. Time to get down to producing some amazing work.”
Soumitra Karnik, NCD, Dentsu Impact, added, “What could be more rewarding than having been chosen by one of the most creative brands in the world to create their creative communication? We certainly must have done something right. And we did. We were not only very proud of the work we presented but also extremely sure of its potency.”
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