Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 21, 2008
Demand rises for Olympic sponsors
Olympic sponsorship seems to be paying off in China, according to Universal McCann's Media in Mind research.Sampled from ten tier one, two and three cities, 37 per cent of the respondents said that they would start buying, or increase their purchases of, Olympic sponsors’ products and services. The figure is composed of first-time intent to purchase (18 per cent) and those who intend to buy more (19 per cent).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.png&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
16 hours ago
Why LLMs should be “decolonised”
LLMs today need to speak a variety of languages, not just English with an accent.
.jpeg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
18 hours ago
Following Omnicom’s acquisition of IPG, the Omnicom ...
Employees are still looking for clarity around new policies regarding return-to-office, severance and more.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
18 hours ago
Netflix to purchase Warner Bros. film and streaming ...
The deal looks to be worth over $80 billion, but faces antitrust resistance.
Advertising
19 hours ago
Five agencies vying for Ikea creative account
The review is at the chemistry stage.
