Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 21, 2008
Demand rises for Olympic sponsors
Olympic sponsorship seems to be paying off in China, according to Universal McCann's Media in Mind research.Sampled from ten tier one, two and three cities, 37 per cent of the respondents said that they would start buying, or increase their purchases of, Olympic sponsors’ products and services. The figure is composed of first-time intent to purchase (18 per cent) and those who intend to buy more (19 per cent).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.png&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
9 hours ago
NDTV Indian of the Year 2025 to bring together ...
NDTV Indian of the Year has been running for over two decades now, and it's maintained something most awards lose over time: credibility.
Advertising
9 hours ago
India’s digital ecosystem needs an overhaul
The recently notified Digital Personal Data Protection (DPDP) Rules could result in a more robust, transparent, trust-led ecosystem.
Advertising
10 hours ago
When Don met John
John Wren now reigns at the helm of the world’s largest advertising holdco. What if the last king of Madison Avenue made a bid for one of the best creative minds? Rahul daCunha imagines a conversation between the two
Advertising
12 hours ago
Magnum Ice Cream Company confirms £332m global ...
Move will support brand's integration of 'advanced AI' in its marketing.
