Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 21, 2008
Demand rises for Olympic sponsors
Olympic sponsorship seems to be paying off in China, according to Universal McCann's Media in Mind research.Sampled from ten tier one, two and three cities, 37 per cent of the respondents said that they would start buying, or increase their purchases of, Olympic sponsors’ products and services. The figure is composed of first-time intent to purchase (18 per cent) and those who intend to buy more (19 per cent).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.png&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
23 hours ago
Tata Tea Agni uses AI storytelling to elevate rural ...
The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ ...
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Virgio launches ‘Chic-Flix’ to link holiday films ...
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
Advertising
1 day ago
American Eagle unveils ‘Great Jeans for Everyone’ ...
The India campaign features Ananya Panday and Lakshya as new global ambassadors.
