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Jul 21, 2008
Demand rises for Olympic sponsors
Olympic sponsorship seems to be paying off in China, according to Universal McCann's Media in Mind research.Sampled from ten tier one, two and three cities, 37 per cent of the respondents said that they would start buying, or increase their purchases of, Olympic sponsors’ products and services. The figure is composed of first-time intent to purchase (18 per cent) and those who intend to buy more (19 per cent).
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