Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Jul 21, 2008
Demand rises for Olympic sponsors
Olympic sponsorship seems to be paying off in China, according to Universal McCann's Media in Mind research.Sampled from ten tier one, two and three cities, 37 per cent of the respondents said that they would start buying, or increase their purchases of, Olympic sponsors’ products and services. The figure is composed of first-time intent to purchase (18 per cent) and those who intend to buy more (19 per cent).
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.png&h=268&w=401&q=100&v=20250320&c=1)
Just Published
Advertising
23 minutes ago
Cannes Lions tightens reins as AI blurs boundaries
After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
20 hours ago
WPP has appointed Cindy Rose, a senior Microsoft ...
She is already a WPP non-executive director on its board.
Advertising
1 day ago
Small town, big spark: Solar flips the script
Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 day ago
Beyond Cannes: Why creativity needs unlearning, not ...
Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.
