olympics

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Cannes Lions 2018: 'It’s time women put our flag in the stands and claim the space we require'
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Jun 20, 2018

Cannes Lions 2018: 'It’s time women put our flag in the stands and claim the space we require'

Abby Wambach (two time Gold Olympic winner), Ibtihaj Muhammad (Bronze winner at Olympics), Casey Wasserman and Jaymee Messler discussed the importance of storytelling, women empowerment, the FIFA World Cup and more...

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Alibaba pays tribute to underdogs in major Olympics campaign
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Jan 30, 2018

Alibaba pays tribute to underdogs in major Olympics campaign

The giant alludes to its support of small businesses in its first Olympics-themed campaign.

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Opinion: Win like Team Fiji: How big data obsession can drain passion
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Aug 23, 2016

Opinion: Win like Team Fiji: How big data obsession can drain passion

The author draws parallels between Team GB's cycling team and big data...

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Kokuyo Camlin portrays children with Olympic dreams, urges India to follow the games
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Aug 18, 2016

Kokuyo Camlin portrays children with Olympic dreams, urges India to follow the games

Watch the campaign conceptualised by Big I Tuna here

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Cannes Lions 2014: ‘We are on the precipice of the new golden age of advertising’: Marc Pritchard, Procter & Gamble
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Jun 23, 2014

Cannes Lions 2014: ‘We are on the precipice of the new golden age of advertising’: Marc Pritchard, Procter & Gamble

The FMCG giant’s global brand building officer told agencies: ‘Challenge yourselves. Challenge us. We’ll get there together’

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We need to educate players more, that sponsors are very much part of the package’: Marcel Desailly
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Jun 16, 2014

We need to educate players more, that sponsors are very much part of the package’: Marcel Desailly

At a session hosted by Visa CMO Kevin Burke, the focus was on why sports brings out the best in marketers

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