Dell appoints VMLY&R as lead creative agency in India

Account won post a multi-agency pitch

Sep 29, 2020 04:27:00 AM | Article | Campaign India Team

Dell has appointed VMLY&R as its lead creative agency in India for its consumer and small business portfolio. The account was won post a multi-agency pitch.
VMLY&R handles the Dell Technologies brand globally and its mandate includes brand strategy and creative, martech, customer experiences, social strategy/content, and thought leadership.  
In India VMLY&R's mandate spans mainline, digital and social communications, platforms and experiences and data.
Ritu Gupta, director - marketing, Dell, said, "With the evolved customer journey and changing purchase behaviour it was important to select the agency that brings capabilities in elevating connected consumer experience."
Anil K Nair, CEO, VMLY&R India, said, “We live in an ever-evolving world, where decades of digital adoption has now been compressed into a few months. It poses a great opportunity for an iconic brand like Dell to be portal; connecting them to various aspects of their lives and they get to live, learn, walk and play. The mandate for VMLY&R India is to think beyond the obvious and focus on a superior and seamless customer experience.”