Campaign India Team
Sep 29, 2020

Dell appoints VMLY&R as lead creative agency in India

Account won post a multi-agency pitch

VMLY&R handles Dell's mandate globally too
VMLY&R handles Dell's mandate globally too
Dell has appointed VMLY&R as its lead creative agency in India for its consumer and small business portfolio. The account was won post a multi-agency pitch.
 
VMLY&R handles the Dell Technologies brand globally and its mandate includes brand strategy and creative, martech, customer experiences, social strategy/content, and thought leadership.  
 
In India VMLY&R's mandate spans mainline, digital and social communications, platforms and experiences and data.
 
Ritu Gupta, director - marketing, Dell, said, "With the evolved customer journey and changing purchase behaviour it was important to select the agency that brings capabilities in elevating connected consumer experience."
 
Anil K Nair, CEO, VMLY&R India, said, “We live in an ever-evolving world, where decades of digital adoption has now been compressed into a few months. It poses a great opportunity for an iconic brand like Dell to be portal; connecting them to various aspects of their lives and they get to live, learn, walk and play. The mandate for VMLY&R India is to think beyond the obvious and focus on a superior and seamless customer experience.”
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

1 day ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

1 day ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

1 day ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far