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Last month, Campaign India interviewed Wendy Ludlow Clark, global president and CEO, DDB Worldwide over a Facebook Live. As there were multiple requests for the transcript, we are sharing the text of the chat.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.