The DDB Mudra Group has announced that Maatra, its pre-media production solutions specialist agency, will become part of Gutenberg Networks, a part of Omnicom Group Inc. Maatra will be re-branded as Gutenberg Networks India and become the fourth global centre for the integrated production company after France, UK and USA.
John Zeigler, chairman and ceo, DDB Asia Pacific, India and Japan, said in a statement: “We have a strategic vision of taking Maatra from India and transporting its service offering across Asia Pacific. With its robust platform and work flow technologies it is a natural fit with Gutenberg Networks. As a combined force, Gutenberg Networks India will be able to build on and will clearly offer benchmark services and value to all clients across the region. Gutenberg Networks can arguably be the third partner for any client: after the creative partner, the media partner and now the implementation partner.”
Madhukar Kamath, group ceo and managing director, DDB Mudra Group, added, “Maatra is a pioneering and a strategic effort in offering pre-media services from the DDB Mudra Group. Teaming with the best in the business, Gutenberg Networks, and leveraging what Maatra has already achieved, Gutenberg Networks India will no doubt become a valuable hub and a part of a global presence. It is exciting to be Gutenberg Networks’ fourth global centre and the first in Asia.”
Radhakrishnan Swaminathan, who headed Maatra as president, will head Gutenberg Networks India.