Following a multi-agency pitch, DDB Mudra Max has won the media duties for property development company Nirmal Lifestyle. The size of the business is said to be in the range of Rs 25-30 crores.
Commenting on choosing DDB Mudra Max, Rajeev Jain, director, Nirmal Lifestyle, said, “We at Nirmal lifestyle have a vision for the next 25years for our growth and expansion through ‘Innovating, Creating and Transforming’ strategy. In the last ten years Nirmal was successfully creating residential townships and shopping malls. We have a vision to take up fitness and sports as our company's core DNA and also to make it a part of our townships and retail and commercial projects. As this is a big leap for our company in terms of the growth we are looking in the next 10 years, we also require a media design and planning agency of equal calibre who can give our vision support and strength required. We are delighted to partner with DDB Mudra Max and are confident that they will do a great job and take our brand to the next level.”
Samir Khanna, head, DDB Mudra Max, media, Mumbai, added, “This is a prestigious win for us. The vibrant vision of Nirmal Lifestyle of ‘Innovating, Creating and Transforming’ and focus on sports and fitness as their core DNA has got us very excited. We look forward to partnering with the team at Nirmal Lifestyle.”
DDB Mudra Max bags media duties for Nirmal Lifestyle
The business is estimated to be worth Rs 25-30 crores
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Spikes Asia unveils its 2024 Creativity Report
This year's top agencies include VML in Melbourne, Ogilvy in Mumbai, Dentsu in Tokyo, and more.
Campaign Asia-Pacific Agency Report Cards 2023: We ...
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
TRA Brand Trust Report 2024: Dell tops brand trust ...
Honda two-wheelers soared to second place from last year’s 30th, with Amazon, Titan and Sony making up the rest of the top five, as highlighted by the report on India’s 'Most Trusted Brands'.
Punjab & Sind Bank goes to pitch
The mandate includes print media, electronic media, outdoor media, and social media communications as well as advertising requirements for the bank.