Hardcastle Restaurants, the master franchisees for McDonald’s West and South, have appointed DDB Mudra Group to handle its creative duties.
DDB Mudra Group has created a bespoke model combining its management, advertising, digital and data capabilities for the business. DDB works on McDonald's advertising duties globally.
The agency had also worked on the launch campaign for the brand - ‘McDonald's Main Hai Kuch Baat'.
Seema Arora Nambiar, SVP, marketing and people resources, HRPL, said, “We were quite impressed by the rigour and passion demonstrated by the DDB Mudra team. Being our global agency partner, they bring a deep understanding of our brand philosophy and ethos. DDB and McDonald’s together have created some of the most path-breaking campaigns globally and we are looking forward to replicating that in India as well.”
Arvind RP, director – marketing and communications, HRPL, said, “We are excited to work with DDB in India. With a strong commitment to our brand and business and the ability to work seamlessly across brand touchpoints, we are confident that DDB will help us reinforce our brand love and catapult the business to its next phase of growth.”
Aditya Kanthy, group CEO and MD, DDB Mudra Group, said, “The McDonald’s win means a lot to us. We’re talking about one of the most influential brands in the world and the opportunity to shape its future in India. Our teams are challenging the conventions of how to work across disciplines. We’re contributing to their business planning, advertising, store experience, app ecosystem, delivery business, and offer design. As clients they truly believe in the power of deep partnerships – we couldn’t ask for more. It also underlines the strength of the DDB global network, from Dave Kissel at one end of the world in Chicago to Peter Rodenbeck at the other end in Hong Kong - this is a true meeting of hearts and minds of folks who have ketchup in their veins!”