
DDB Mudra Group to handle McDonald's South and West's creative mandate
The agency has created a dedicated team for the business

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Adobe’s APAC CMO: ‘There is a balance between ...
Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.
When the pavement becomes a cancer ward
A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.
Theblurr bets big on AI to redraw agency rules
The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.
No internet, no problem: AI dials up Bharat
Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.