BharatBenz has announced the appointment of DDB Mudra Group as its integrated marketing and communication agency.
The account was won following a multi-agency pitch and entails creative brand strategy, digital marketing and media buying and planning. DDB Mudra, 22feet Tribal WW and OMD Mudra Max will work on the account.
Rajaram Krishnamurthy, vice president, marketing and sales, Daimler India Commercial Vehicles (DICV), said, “We wanted a strategic partner who can understand and resonate with the ethos of our brand. With DDB Mudra Group, we found a team that’s passionate, enthusiastic and ready to push the boundaries. We look forward to this great partnership taking the BharatBenz brand to the next level.”
Sujay Ghosh, EVP and business partner, DDB Mudra South, said, “BharatBenz is an iconic brand which is synonymous with technology and innovative products. We wanted BharatBenz’s consumers to have an emotional connect and to do that we immersed ourselves in the lives of truck drivers and fleet owners. Going beyond panel conversations and interviews, the team travelled to trucking hubs interviewing fleet owners and even sharing meals with drivers. These conversations informed our strategy and helped us visualize realistic, medium agnostic narratives.We look forward to creating path-breaking work that connects meaningfully with the audience and create more growth opportunities for the brand.”