Campaign India Team
May 12, 2015

DDB Mudra bags McVitie's Biscuits' creative mandate

Account won following multi-agency pitch

DDB Mudra bags McVitie's Biscuits' creative mandate
DDB Mudra has won the creative mandate for McVitie's Biscuits, a brand under United Biscuits in India.The account was won following a multi-agency pitch. DDB Mudra North will handle the business.
 
Sonal Dabral, chairman and chief creative officer, DDB Mudra Group, said, "McVitie's is a much loved brand across the world. Having been a fan for the last 14 years, it's my favourite brand of biscuits and cookies too. We are looking forward to creating some fresh and exciting work on this brand."
 
Vandana Das, president, DDB Mudra North, said, "We are delighted to be associated with McVitie's, an interesting brand in the FMCG sector. We look forward to take this brand on a growth path with a communication package that would certainly grab a lot of attention."
 
The incumbent was Publicis Capita
Source:
Campaign India

Related Articles

Just Published

14 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

18 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

19 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

22 hours ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’