DDB Mudra has won the creative mandate for McVitie's Biscuits, a brand under United Biscuits in India.The account was won following a multi-agency pitch. DDB Mudra North will handle the business.
Sonal Dabral, chairman and chief creative officer, DDB Mudra Group, said, "McVitie's is a much loved brand across the world. Having been a fan for the last 14 years, it's my favourite brand of biscuits and cookies too. We are looking forward to creating some fresh and exciting work on this brand."
Vandana Das, president, DDB Mudra North, said, "We are delighted to be associated with McVitie's, an interesting brand in the FMCG sector. We look forward to take this brand on a growth path with a communication package that would certainly grab a lot of attention."
The incumbent was Publicis Capita
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