DDB Mudra Group has announced the appointment of Sumeer Mathur as senior VP and head, strategic planning for DDB Mudra North.
Mathur will be based in Gurgaon and will 'work closely' with Aditya Kanthy, national strategic planning head. He joins from JWT Delhi.
Mathur said, "I am quite excited by the opportunity DDB Mudra North offers. While many agencies talk about the change in communication landscape, DDB Mudra Group seems to be the only one that has multiple disciplines working together to build brands under one roof. Too often the area of influence of the planner remains constricted to cracking an insight that turns into a TV campaign. I was also drawn to the culture of the agency which came through during my interactions with Madhukar, Aditya and Vandana."
Kanthy added, "We're thrilled to have Sumeer on board. He's an incredible talent. Vandana, Sambit and Sumeer make a formidable team in Delhi. He's excited about working with all the DDB Mudra Group agencies under one roof and leading our bright young team to create influence and apply creative thinking for business growth. We've got a lot to do to be the best agency in the city and he's up for it."
Vandana Das, president, DDB Mudra North, said, "I'm so excited to have Sumeer as part of the DDB Mudra group in Delhi. Sumeer is a dynamic leader and brings with him experience and maturity that is required to strengthen existing brands while ensuring that we are on a growth drive. I believe that he is a great asset and we can use his skills and talents in making our agency reach new heights."
In a career spanning 15 years he has also worked with Rediffusion Y&R, Lowe Mumbai, Contract and SSC&B Lintas.
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