DDB Mudra Mumbai has appointed Louella Rebello as executive creative director. Her appointment would be effective from the first week of February 2012. Her immediate mandate at DDB Mudra would be to head the creative team at Mumbai.
Prior to this, she was working as a senior creative director at Ogilvy Mumbai.
Commenting on her appointment, Rebello said, “It's been a glorious nine years at Ogilvy, where I worked on some of the best brands, did some fun campaigns, worked with some fine people, and more importantly, made friends for life. But, I feel that it's time to try something new. DDB Mudra seems like the right fit in terms of brands, the people, and their vision for the place."
Rajeev Raja, consultant, DDB Mudra said, "Rebello has created some of the finest automobile communications in the country for Tata Motors. I have worked with her in the past and have seen her evolve over the last decade or so into one of the country's leading creative talents. I look forward to work with her to make DDB Mudra an agency to reckon with in 2012. I wish Rebello loads of success and look forward to work with her on Volkswagen."
Rajiv Sabnis, president, DDB India, said, "Her coming on board gives her a larger role and canvas to paint on. She has infectious enthusiasm and energy, and some path-breaking work in the automobile, financial, and FMCG categories."
Rebello has more than 14 years of experience in advertising. A post-graduate in Social Communications Media from Sophia Polytechnic, she began her career in Pressman Advertising and Marketing as a copywriter in January 1998. After spending about two years at the agency, she joined Triton Communications in 1999 as senior copywriter.
She joined Bates as copy supervisor in 2001. In January 2003, Rebello joined Ogilvy India as creative supervisor and held the post for about four-and-half years before she was promoted as associate creative director in 2007. In April 2011, she was designated senior creative director.