Dainik Bhaskar Group is launching a Hindi business daily soon. Rajiv Jaitly, president- marketing and ad sales, Bhaskar Group, told Campaign India, “We are looking to launching a business paper soon.”
According to sources, the print run for the newspaper is close to 2 lakh copies. There will be 10-15 editions initially. The market will be same as that of Dainik Bhaskar.
Till some time back, there was no national Hindi business daily. However, the space has seen a lot of action recently with The Economic Times and Business Standard launching their Hindi editions. Jagran 18, joint venture between Network 18 and Jagran Prakashan has also announced its plans to foray into the Hindi pink daily space.
"This is the right time for the business channels and newspapers, as the Indian economy is booming. People have disposable incomes and they are looking for various investment options,” said a market analyst.
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