Percept/H has won the creative duties for Daiki Brands. Daiki Brands is a newly set up innerwear company and consists of three brands– Peri Peri, Daiki and Biara.
Currently Daiki Brands has three innerwear brands catering to both men and women. Biara is a women's lingerie brand targeting the mass segment, Peri Peri is the company's premium range, Daiki is the men's innerwear range catering to the premium section.
The company has already launched Biara and Daiki on a national scale, and will launch Peri Peri this month.
Commenting on this, Prabhakar Mundkur, chief executive officer, Percept/H, said, "We at Percept, have always had the entrepreneur living inside us. Therefore, going with this belief, we decided to partner the company for the launch of these brands in India."
On Percept's appointment, Akshay Mahendran, chief executive officer, Daiki Brands, said, "As a start-up, we were looking to partner an agency that would understand the kind of strategy required to promote the newly launched innerwear brands, both in the category for masses, as well as in the premium segment."
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