CupShup wins Easiloan’s digital duties
Account won following a multi-agency pitch
Jan 24, 2022 08:15:00 AM | Article | Campaign India Team Share -
CupShup has bagged the digital mandate for fintech startup Easiloan.
As part of the mandate, the agency will manage the brand’s social media presence and digital brand strategy.
The account was won after a multi-agency pitch and will be handled by CupShup’s Mumbai office.
Pramod Kathuria, CEO and founder, Easiloan, said, “At Easiloan we are trying to transform a large problem into a simplified experience with our technology. We wanted to work with folks who can take this story to world in a creative and engaging way. Few interactions and pilots with team Cupshup gave us the confidence of working with the right creative minds to tell our story. Kicked to run with this partnership and build a stellar online brand together.”
Sidharth Singh, co-founder, CupShup, said, “The fintech start up space is witnessing a huge boom in the country. We are delighted to have secured this mandate as it aligns with our vision of enabling a strong digital presence for start-ups across verticals. The challenge that the Easiloan team put forth for us have our creative juices flowing. The problem that team Easiloan is trying to solve is a unique and interesting one and we resonated with the passion with which we were briefed about the challenges.”