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The beauty sector is undoubtedly a juggernaut with no evidence of slowing down in its expansion. Although a lot has evolved over time, the only constant is the need for beauty products that still stands the test of time. This ever-increasing demand has resulted in massive competition worldwide. The differing shopping habits from county to country have spurred beauty brands to go all out to rule the global market with a consumer-centric approach that justifies both digital and physical channels.
Chimp&z Inc, an award-winning digital-first agency from the house of Merge Infinity Global, is headquartered in one of India’s fashion and beauty hubs, Mumbai. With a keen interest in the beauty segment and cognisance of the dense market, the founders of the agency, Angad Singh Manchanda and Lavinn Rajpal launched their own beauty and wellness brands. A detailed understanding of branding has always been worth its weight in gold especially to develop a unique brand identity and voice in the competitive space. Chimp&z Inc has built a portfolio with multiple beauty brands on it, further leveraging the experience for onboarding new partners. With a comprehensive conception of the current target group and insights from the performance team, they’ve been able to mark efficient Return On Advertising Spends i.e ROAS to deliver results a notch up. Known for its adept copy, designs, and strategies, the agency strives to build phenomenal chronicles that shape a brand’s personality. The in-house 3D modeling, photography, cinematography, and animation team of the agency ensures the finest quality product photoshoots and promotions. The dedicated team at Chimp&z Inc has a pulse on the ever-evolving beauty standards and is passionate about good presentation as individuals, who believe cosmetics, skin, and hair care complement one's personality and aid to enhance one's elemental confidence.
Here are some pieces of work done by the team at Chimp&z Inc for beauty and wellness brands:
1) Sery Cosmetics | Digital Brand Launch
Sery Cosmetics, a brand best known for its user-friendly stick format beauty products, was launched by the agency in India with a unique digital ad film and campaign #GetSetSery that was conceived and executed in-house. It distinctively highlighted the quality and packaging of the brand with a 3-D
modeling display video, starring the brand ambassador Amyra Dastur. The digital video launch garnered 1.3Mn+ video views. The agency also delivered on new product launches and campaigns in its creative journey with Sery.
2) Vitress | Digital Brand Launch
Vitress is a scientifically formulated hair transformation brand, stemming from the well-known packaged consumer goods company, Wipro. The idea was to launch the company in India, using various elements of digital integration such as social media management, creative strategy and brand planning to narrate the story of how Vitress is an everyday essential rather than an occasional luxury. For this, the agency came up with a launch campaign named #NoStessVitress and many more to emphasise how one can break up with bad hair days forever.
3) The Derma Co | Social Media Marketing
To support the company’s vision of redefining the definition of beauty in the Indian market, the digital agency has chalked out a social media strategy for Derma Co. The product photoshoot and social media content aid in amplifying the brand’s messaging of ‘Filter-free skin with dermatologist recommended science-backed skincare.
4) My Glamm
The crux of MyGlamm lies in its innovative product technology and feel-good formulas specially designed for skin care and personal care. As per the brand’s requirement during product launches and campaigns, Chimp&z Inc formulates its performance strategies to underline the brand's solutions,innovations, and services focusing on its technology and product quality. The agency also performs post-production duties for its influencer videos and tutorials, weaving in all the distinctive features of the brand.
5) Gorgias London | UAE Launch
The agency conceptualised the UAE launch of Gorgias London, keeping in mind the niche segment of consumers who prefer natural beauty products. All the social media creatives and MarTech solutions delivered by the agency emphasised on luxury boutique hair care products formulated with natural ingredients. The copy and content pieces aesthetically spoke about the application benefits and the rejuvenation process of the skin.
Angad Singh Manchanda, CEO and co-founder, said, "Beauty as a segment is one of the fastest-growing in the Indian e-commerce diaspora, which only makes it much more difficult to market as theconsumer is getting complicated and spoilt with choices every day. As a partner to our brands, we understand the consumer and their evolving needs, we understand the brand and their targets to grow their brand with the consumer. Beauty today has gone from being a luxury product to a necessity item for both women and men, this transition is what we feel is due to the D2C approach of beauty. Beauty as an industry has finally decentralised and is open to discussing ideas that send out a deeper message than just looking good today, it's about sustainability, eco-friendly and it's also about affordability. Chimp&z Inc works with their partners to deliver to their goals and walk the walk when it comes to scaling but with creativity and not just performance."
This is just the tip of the iceberg! Chimp&z Inc has also worked on retainer models and projects for a wide array of beauty brands such as Sery, Parachute, Godrej Expert, Avon, Vega, Amway, Lotus Herbals, Nivea, Bio Oil, Livon, Raw Beauty, and many more!
The agency has explored digital innovation at its best for the ever-evolving beauty sector with its creative offerings such as digital integration, Chimpfluenz performance marketing, social media management, ad film production, and much more. In nine years of its being, the agency has catered to around 15 beauty brands with varying digital marketing mandates.
Chimp&z Inc has helped multiple brands groom and grow their brand identity among the masses. Understanding the dynamic market and preparing a flexible digital strategy is what sets the 360-degree global advertising agency apart.
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