Cuemath hires Varun Jha as CMO

Cuemath has announced the appointment of Varun Jha as chief marketing officer. 

 

Jha will lead the math tutoring platform's marketing as it looks to expand globally.

 

He moves from Airtel where he was heading business and P&L for Wynk and XStream. 

 

Vivek Sunder, CEO, Cuemath, said, “We are delighted to have Varun as part of the senior leadership team at Cuemath. His experience and business acumen is set to drive Cuemath’s expansion plan and attract global as well as Indian audiences. Owing to Varun’s proven track record, I’m confident that the team and brand will flourish under his guidance, and we will together steer Cuemath towards becoming the leading global math brand. We are thrilled to welcome a purpose-driven leader who is deeply passionate about helping brands uncover its full potential.”

 

Jha said, “I am excited to be part of a brand as rich and promising as Cuemath. I look forward to developing a fresh marketing roadmap for Cuemath in India, keeping the ever-evolving edtech industry and its trends in mind. The understanding of math learning gaps and industry expertise that the brand specialises in will be an asset in expanding its learner base while nurturing mathematical thinking in children. Our goal will be to drive performance-led marketing, bring alive the Cuemath DNA at every customer touchpoint, and grow the brand through creative storytelling. This will be supported by an integrated communication approach and an upcoming brand revamp. I hope to collaborate with the senior leadership team to contribute to the interesting success story of the organisation.”

 

In a career spanning 15 years, he has also worked with Zoomcar, Snapdeal and PayU.