Micromax Informatics has announced the appointment of Creativeland Asia (CLA) as its creative agency on record.
CLA will handle the integrated design and communication mandate for the mobile handsets and electronics player, which has a presence in India, Russia and SAARC markets.
The account was handed to the agency following a multi-agency pitch. Prior to this, Lowe Lintas handled the business.
CLA’s Mumbai and Delhi offices will work on the brand, The agency is also putting together a design team from Amsterdam and New York.
Shubhajit Sen, CMO, Micromax Informatics, said, “The agency has demonstrated great understanding and passion along with a clear vision and articulation for way forward on the brand. We look forward to their creative excellence to help enhance our consumer connect and create some unconventional campaigns as we get into our next growth phase.”
Sajan Raj Kurup, founder and creative chairman, Creativeland Asia, said, “Creativeland welcomes Micromax on board. As an entrepreneurial Indian brand they have been challenging giants and doing the unthinkable in the last decade. So, there was an immediate philosophical wavelength match for us. We love the challenges given to us in the brief and we think it gets the best out of us.”