Campaign India Team
Jun 28, 2017

Creativeland Asia bags Havmor's creative mandate

Account won post a multi-agency pitch

Creativeland Asia bags Havmor's creative mandate
Havmor has assigned its creative duties to Creativeland Asia following a multi-agency pitch. 
 
Chaitanya Rele, VP - head of marketing, Havmor Ice Cream, said, “Havmor has been on a fabulous journey of definition and redefinition over the last few years. As we continue on this path of growth, we are very excited to partner and work with Creativeland Asia. Through a tight pitch process, Creativeland Asia's out of the box thinking and a genuinely innovative approach to the category really stood out. We look forward to working with the team at Creativeland Asia in creating real and impactful communication that really brings our brand to life.”
 
Sajan Raj Kurup, founder and creative chairman, Creativeland Asia said, “Havmor is amongst the fastest growing ice cream brands in the country. They are in a unique position as the only non-dairy player in India making 100 per cent real milk ice cream.We will leverage this positioning and design a communication strategy for the brand that breaks through the clutter.There is no doubt that immense competition in this category exists, but we want to make sure we stand out. We had a clear vision for Havmor when we presented our ideas during the pitch phase. They have ambitious plans for the market and the category and we are sure that together, we will be able to achieve what we have planned.”
 
Source:
Campaign India

Related Articles

Just Published

13 hours ago

Close doors and #ShutOutCorona says Tata Pravesh

Watch the film conceptualised by Wunderman Thompson

14 hours ago

Zoom privacy concerns in the spotlight

As Zoom is entering more homes and being used to facilitate high-profile meetings such as the G20 Summit, flaws are emerging in its security set-up.

14 hours ago

EbixCash shows how small moments can have a large ...

Watch the film conceptualised by Chrome Pictures here