Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Feb 02, 2023
Copycat accusations fly: Cathay Pacific calls out SIA for lack of originality in latest brand campaign
Is imitation really the best form of flattery?
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
_20230130040539.png&h=268&w=401&q=100&v=20250320&c=1)
Advertising
Feb 01, 2019
TBWA and PHD take Singapore Airlines
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Media
52 minutes ago
MS Dhoni moves to trademark 'Captain Cool' moniker
The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
1 hour ago
Colour me heritage: Birla Opus paints India’s monuments
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
Advertising
3 hours ago
Cannes Lions responds to criticism regarding ...
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
Advertising
6 hours ago
Emotion sells, but at what cost?
From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?
