Campaign India Team
Feb 23, 2009

Contract creates campaign for Tata Indicom's J&K launch

Tata Indicom launched their services in Jammu & Kashmir two months back. Contract Advertising created a TVC to announce the launch in the state. Shot by Pradeep Sarkar of Apocalypso Filmworks, the TVC tells the love story of a young couple in Jammu & Kashmir, who although initially reticent about expressing their love for each other, are empowered by Tata Indicom's services to do so.Watch the TVC below:

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