Contract Advertising has bagged the creative mandate for Sony Sab TV post a multi-agency pitch.
The agency's Mumbai office will handle all the creative duties which include brand and show related communications.
Neeraj Vyas, business head, Sony Sab TV, said, “We welcome Contract Mumbai as our creative partner for Sony SAB. We are currently at an exciting juncture of expanding our content portfolio and taking the channel towards growth. It is therefore the right time to bring in a fresh perspective and Contract seemed like the most fitting team to collaborate
with in this endeavour. We look forward to infusion of fresh and creative thinking and eventually taking the business to the next level with this partnership.”
Vaishali Sharma, head – marketing and PR, Sony Sab TV, said, "After an extensive pitch process that involved key creative agencies, we are happy to have Contract Mumbai on-board as our creative partner for Sony Sab. We look forward to positioning the exciting new content line-up in the most refreshed way to take the brand ahead.With great creative minds on board from both sides, we look forward to some path-breaking creative campaigns and marketing communication for Sony Sab."
Raji Ramaswamy, CEO, Contract Advertising, said, “We are delighted to have the opportunity to partner with Sony Sab in their ambition to further growth across geographies. Sony Sab is a great brand to build and we are very excited to work on it. We look forward to creating memorable work across media to build a larger audience base for the channel.”
Ashish Chakravarty, CCO, Contract, added, “Sony SAB is a lighthouse brand in Indian television and getting a chance to write the narrative of such a brand is nothing less than inspiring. Add to that its formidable repertoire, and the whole experience is a lot of fun. The channel is beginning to express itself in a sharp new voice and wants to invade new drawing rooms. We are thrilled to be a part of this journey."