Campaign India Team
Sep 07, 2018

Contract Advertising bags Sony Sab TV's creative mandate

Account won post a multi-agency pitch

Contract Advertising bags Sony Sab TV's creative mandate
Contract Advertising has bagged the creative mandate for Sony Sab TV post a multi-agency pitch.
 
The agency's Mumbai office will handle all the creative duties which include brand and show related communications. 
 
Neeraj Vyas, business head, Sony Sab TV, said, “We welcome Contract Mumbai as our creative partner for Sony SAB. We are currently at an exciting juncture of expanding our content portfolio and taking the channel towards growth. It is therefore the right time to bring in a fresh perspective and Contract seemed like the most fitting team to collaborate
with in this endeavour. We look forward to infusion of fresh and creative thinking and eventually taking the business to the next level with this partnership.”
 
Vaishali Sharma, head – marketing and PR, Sony Sab TV, said, "After an extensive pitch process that involved key creative agencies, we are happy to have Contract Mumbai on-board as our creative partner for Sony Sab. We look forward to positioning the exciting new content line-up in the most refreshed way to take the brand ahead.With great creative minds on board from both sides, we look forward to some path-breaking creative campaigns and marketing communication for Sony Sab."
 
Raji Ramaswamy, CEO, Contract Advertising, said, “We are delighted to have the opportunity to partner with Sony Sab in their ambition to further growth across geographies. Sony Sab is a great brand to build and we are very excited to work on it. We look forward to creating memorable work across media to build a larger audience base for the channel.”
 
Ashish Chakravarty, CCO, Contract, added, “Sony SAB is a lighthouse brand in Indian television and getting a chance to write the narrative of such a brand is nothing less than inspiring. Add to that its formidable repertoire, and the whole experience is a lot of fun. The channel is beginning to express itself in a sharp new voice and wants to invade new drawing rooms. We are thrilled to be a part of this journey."
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
#MeToo: Happy's Bodhisatwa apologises for being 'sexually inappropriate'
Premium
4 hours ago

#MeToo: Happy's Bodhisatwa apologises for being ...

Pens an open letter through which he accepts the consequences of his actions however severe they are

Premium
MMGB: Meet Grant and laugh at the 'trauma of a career in advertising'
Premium
13 hours ago

MMGB: Meet Grant and laugh at the 'trauma of a ...

The new ad by Cummins & Partners is a clever send-up of the industry that everyone must wish they'd made.

Premium
Cindy Gallop: India's men must call out harassment too
Premium
14 hours ago

Cindy Gallop: India's men must call out harassment too

As women in the Indian advertising industry continue to share allegations, the British advertising consultant and vocal supporter of the #MeToo movement calls for more women—and men—in India to keep speaking up.

Premium
#MeToo: COA's statement on Rahul Johri
Premium
14 hours ago

#MeToo: COA's statement on Rahul Johri

Allegations were made against Johri while he was at Discovery