Condé Nast India has announced the launch of premium digital offerings in the online and mobile space, with the launch of its digital division. It has appointed Maya Hari (pictured) to head the new offering.
A company statement states that the objective is to "create exceptional, online experiences with cutting-edge web publishing services and innovative mobile solutions." Conde Nast's digital plans will kick off with the premiere of Vogue India's website on June 5th. GQ's India website, as well as that for Conde Nast Traveler will follow later.
Says Alex Kuruvilla, managing director, Condé Nast India, “Condé Nast India’s new digital venture reflects the growing importance of Internet and mobile in the lives of our upscale audience. Our readers spend significant time online and on mobile and we have identified a big opportunity here. Condé Nast India will be the first premium player in this space delivering quality content in a new, exciting format. I am very excited to announce that Maya Hari comes on board as head of our new division, Condé Nast India Digital (Internet & Mobile).”
Hari will be supported by a team of digital and mobile experts, with the aim of addressing an audience of affluent, influential and engaged consumers. Each title will have dedicated relevant and stand-alone presence online, providing offerings in the luxury, fashion and travel space.
Hari has held senior marketing roles with Google and MSN where she was head of marketing, Internet and mobile. Her latest venture was stylkist.com, a contemporary lifestyle venture in e-commerce and retailing. She has worked for several years in the US with Cisco Systems and Schlumberger.