Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Jul 22, 2008
Colors ropes in 10 advertisers at launch
Colors , the Hindi entertainment channel by Viacom 18 Media, has managed to get 10 advertisers on board before its launch yesterday. Besides Idea, which is the chief advertiser of the reality-game show, Khatron Ke Khiladi, the list includes some heavy-weight, deep pocketed marketers such as ITC (All business), Reliance (All Business), Nestle and Airtel.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.png&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.png&h=268&w=401&q=100&v=20250320&c=1)
PR
18 minutes ago
IndiGo crisis: A case for more heart, less script
In an era where outrage escalates in minutes, IndiGo’s December meltdown is a masterclass in what not to do.
.png&h=268&w=401&q=100&v=20250320&c=1)
PR
1 hour ago
Upping the game: How Indian game developers can ...
While India has massive download volume, only a small percentage are high-value payers.
Advertising
3 hours ago
Zen Diamond’s four-act launch outruns the celebrity ...
A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.
Media
2 days ago
OpenAI hires creative leadership from Google and Apple
Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.
