Coca-Cola appoints Sangeeta Pendurkar as VP - strategy

Sangeeta Pendurkar (pictured) has joined Coca-Cola India from HSBC Bank Middle East as its vice president -- strategy. Pendurkar will be responsible for providing leadership to Coca-Cola India’s strategic planning initiatives and the international trade business.

Prior to joining Coca-Cola India, Pendurkar was working as the chief marketing officer of HSBC Bank Middle East. She will report to Atul Singh, president & CEO, Coca-Cola India.

“The per capita consumption of soft drinks is one of the lowest in the world here. We are at the threshold of a packaged beverage revolution and a  right brand, price, pack and channel (BPPC) strategy will ensure that we further penetrate this market and fulfil the daily beverage needs of our consumers,” said Singh. "Sangeeta will be a key resource who would help us realize the potential by leading our strategic planning function.”

Pendurkar began her career with Hindustan Ciba-Geigy Ltd (currently Novartis India) as a management trainee in 1988 and in a span of eight years moved across various roles in market research, product development and marketing. Pendurkar has also worked with Hindustan Lever and with Kimberly Clark Lever in various capacities in the sales & marketing.