None of the 30 Indian entries shortlisted at the Clio Awards 2014 converted to Gold. McCann Worldgroup India bagged 13 metals, of which seven were Silver trophies. JWT India was the only other Indian agency among winners, with five Silver awards.
McCann's wins were in the Print, Print Technique and OOH categories. JWT's awards were in Film Technique, Branded Entertainment & Content, and Digital / Social categories.
In Print, McCann bagged three Silver and two Bronze awards. Big Babol bagged one, while Penguin Audiobooks work bagged two. The entries 'Mark Twain' and 'Oscar Wilde' for Penguin Audiobooks bagged a Bronze apiece.
In the Print Technique category too, the agency bagged two Silvers and two Bronze metals. All four metals were for work on Penguin Audiobooks.
In OOH, McCann added two Silver and two Bronze awards to its tally. Big Babol work, which won in Print and Print Technique, won a Bronze and Silver in OOH, as did Author Headphones for Penguin Audiobooks.
JWT bagged three Silver trophies in the Film Technique category for Nike's 'Make Every Yard Count'.
Brand Entertainment & Content
JWT's 'Make Every Yard Count' for Nike also bagged a Silver in this category.
In this category too, JWT's 'Make Every Yard Count' for Nike counted among Indian Silver winners.
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1 day ago
Takes total tally to 12