Arati Rao
Sep 23, 2011

Clarification on buzz about DDB Mudra's Rajeev Raja

He isn't quitting, but is in talks with DDB Mudra's management to find a way to devote more time to his music

Clarification on buzz about DDB Mudra's Rajeev Raja

Recently, some buzz was heard about DDB Mudra's national creative director Rajeev Raja deciding to leave the agency. But when contacted, Raja firmly stated this wasn't true, and went on to clarify what is actually going on.

"As you know, over the years, music has been very close to my heart. And I have been thinking of pursuing my passion in the music and branding space, both as an artiste and as a communication specialist.  So I am currently having a very open and transparent chat with DDB Mudra about being able to find more time to do this. That is it, in black and white, and I want to squash all rumors that I am joining another agency network or starting an advertising agency of my own. My association with DDB Mudra will continue, even as my exploration of music will continue," he said.
 
Sandeep Vij, chief executive officer, DDB Mudra, said, "Rajeev is a very good advertising man and a very good musician. And he wishes to professionally do both. Rajeev will continue to work with us in DDB Mudra as well as professionally pursue music. Advertising and music will not lose Rajeev Raja."
 
Raja's new designation has not been finalised at the time of filing this report.
Source:
Campaign India