Arati Rao
Sep 23, 2011

Clarification on buzz about DDB Mudra's Rajeev Raja

He isn't quitting, but is in talks with DDB Mudra's management to find a way to devote more time to his music

Clarification on buzz about DDB Mudra's Rajeev Raja

Recently, some buzz was heard about DDB Mudra's national creative director Rajeev Raja deciding to leave the agency. But when contacted, Raja firmly stated this wasn't true, and went on to clarify what is actually going on.

"As you know, over the years, music has been very close to my heart. And I have been thinking of pursuing my passion in the music and branding space, both as an artiste and as a communication specialist.  So I am currently having a very open and transparent chat with DDB Mudra about being able to find more time to do this. That is it, in black and white, and I want to squash all rumors that I am joining another agency network or starting an advertising agency of my own. My association with DDB Mudra will continue, even as my exploration of music will continue," he said.
 
Sandeep Vij, chief executive officer, DDB Mudra, said, "Rajeev is a very good advertising man and a very good musician. And he wishes to professionally do both. Rajeev will continue to work with us in DDB Mudra as well as professionally pursue music. Advertising and music will not lose Rajeev Raja."
 
Raja's new designation has not been finalised at the time of filing this report.
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

8 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

8 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

9 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.