Cipla assigns media mandate to Madison

Madison Media announced that it has been appointed as the media AOR for Cipla Health. The account was won following a multi-agency pitch. The agency will handle print, television, radio, cinema, outdoor, digital and social media.

 

OMD MudraMax handled the business prior.

 

Shivam Puri, CEO, Cipla Health, said, “Cipla Health started with a vision to become the most preferred consumer healthcare company in India. We believe Madison Media’s strategic and integrated solutions will help us grow our brands. We look forward to a great association and long partnership with Madison Media.”

 

Vikram Sakhuja, group CEO, Madison Media and OOH, said, “We are confident that with our experience and expertise, we can substantially grow CHL’s OTC business manifold. Madison Media has had a great start to 2020 and we’re thrilled to have them on board and can’t wait to lend our prowess to their Brands.” 

 

Vanita Keswani, CEO, Madison Media, added, “It’s a lovely start to 2020 and winning the account of Cipla Health tops the list! The company is fast becoming a household name for most healthcare needs across age groups. We hope to create path-breaking campaigns for them.”