Campaign India Team
Jan 16, 2020

Cipla assigns media mandate to Madison

Account won post a multi-agency pitch

The agency will handle print, television, radio, cinema, outdoor, digital and social media.
The agency will handle print, television, radio, cinema, outdoor, digital and social media.
Madison Media announced that it has been appointed as the media AOR for Cipla Health. The account was won following a multi-agency pitch. The agency will handle print, television, radio, cinema, outdoor, digital and social media.
 
 
Shivam Puri, CEO, Cipla Health, said, “Cipla Health started with a vision to become the most preferred consumer healthcare company in India. We believe Madison Media’s strategic and integrated solutions will help us grow our brands. We look forward to a great association and long partnership with Madison Media.”
 
Vikram Sakhuja, group CEO, Madison Media and OOH, said, “We are confident that with our experience and expertise, we can substantially grow CHL’s OTC business manifold. Madison Media has had a great start to 2020 and we’re thrilled to have them on board and can’t wait to lend our prowess to their Brands.” 
 
Vanita Keswani, CEO, Madison Media, added, “It’s a lovely start to 2020 and winning the account of Cipla Health tops the list! The company is fast becoming a household name for most healthcare needs across age groups. We hope to create path-breaking campaigns for them.”  
Source:
Campaign India

Related Articles

Just Published

19 hours ago

Facebook removed 7 million Covid-19 misinformation ...

The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.

19 hours ago

Spikes Asia brings awards forward to February 2021

Inaugural Spikes Asia Creativity Report will also be released as the awards move to become an early regional benchmark in the leadup to Cannes Lions.

19 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

1 day ago

Amazon shows ease of selling on platform

Watch the films conceptualised by Ogilvy here