Campaign India Team
May 19, 2014

CIDCA 2014: And the shortlists are...

163 entries from 30 agencies in the race for metal; awards night on 21 May in Mumbai

CIDCA 2014: And the shortlists are...

Entries shortlisted at the Campaign India Digital Crest Awards 2014 (CIDCA) have been revealed.

In all, 163 entries from 30 agencies have bee shortlisted for the fifth edition of the awards, across 20 categories.

The jury comprised:

- Apurva Chamaria, director and head of global brand and digital marketing, HCL

- Gokul Krishnamurthy, editor, Campaign India

- Harjeet Chhabra, chief marketing officer, Adlabs Entertainment

- Pradeep Pandey, chief marketing officer, Future Generali India

- Ramesh Natarajan, managing partner, Curiosity Road

- Simeran Bhasin, chief marketing officer, Wildcraft

Winners are to be announced at an awards ceremony on 21 May in Mumbai. Entry to the event will be restricted to pre-registered guests. To make a request for a pass, please e-mail: cidca@haymarket.co.in

The shortlisted entries are:

Entrant Name Entry Title
   
  Search
WATConsult Godrej Security Solution Search
Isobar India KENT Online Shopping Festival with Google - #KENTGOSF
Isobar India Purest Water Discovered on Google with Kent
FCB Ulka How did India buy homes online?
Interactive Avenues Croma
Interactive Avenues There's Always a first time with eBay
Interactive Avenues BookMyShow: Housefull
   
  Display
Grey Digital Volkswagen Polo: Kicking up a storm
Digital Law & Kenneth Morphy Richards - Smart Ideas For Your Home
ibs Mantastic Me- The world's First user created web banner campaign
Maxus Global  India’s first simulated test drive in a banner using voice 
Maxus Global  Making Complex Simple and Simple Magical
Interactive Avenues Club Mahindra: Refresh
Interactive Avenues Micromax Canvas 3D
Interactive Avenues Micromax Canvas Music
PHD India Hair Meet Wardrobe
Maxus Global  Hero Mileage -  Thoda Aur
   
  Loyalty
WATConsult Community Building For Human Touch of Chemistry
Digital Republik Loyalty & Rewards Program for Polygel Industries (Adhesive Manufacturer): ‘’Jodo Aur Kamao ’’ Scheme
FoxyMoron Foster’s SMS Program
Digital Law & Kenneth Idea M-ID
Digital Law & Kenneth Idea Network
Digital Law & Kenneth Idea 121
ibs The world's first bank build through a social loyalty pragram
Hansa Customer Equity pvt Ltd Rewind & Replay
PHD India Good Life Club
   
  Blog
Maxus Global  Wrangler Denims Not Just Another FB Page
PHD India Be Beautiful
PHD India  Vlog-On!
   
  Website (Campaign)
Fountainhead Digital Mahindra Blues Festival
Karmatech Lava Iris 504Q Motion Gesture Microsite
WATConsult Human touch of chemistry
Maxus Global  Tanishq My Expression -Product Research = Marketing campaign
DigitasLBi  BBC Media Action: Shaping Demands and Practice
DigitasLBi  Raise the Bar
IBS Building a Mantastic brand through digital in less than 3 months
   
  Website (Corporate/Brand)
Indigo Consulting Asian Paints Website
WATConsult Launch of Mahindra Centuro Website
ibs Cromaretail.com - Building India's first Omni channel retail experience
Interactive Avenues Reliance Life Insurance Website
Interactive Avenues Less Than 20 Seconds
   
  Mobile - (Wap Sites)
Isobar India Climacool 
Maxus India Center fresh Gum charades - Taking Dumbcharades to the masses!
Thmbstrk - Indigo Consulting Asian Paints Mobile Site
Interactive Avenues Mahindra Pantero: Panther ki soch, Panther ki chaal
   
  Mobile Display
Vserv Digital Services Samsung Galaxy S4 Launch
ibs Mantastic Me- The world's First user driven mobile advertising campaign
Maxus Global  8PM Match vs. 8PM Traffic
Madison Media Pinnacle Mobile Breathemills
Interactive Avenues Micromax Canvas Doodle 2
Maxus Global  Closing the Loop Using Mobile
   
  Mobile - SMS/IVR
Isobar India Best Fitness Friends
Maxus Global  1 Missed Call = 3 Clicks
Maxus Global  Taking Ramlila Maidan to 1.5 million users.
Maxus Global  India’s first simulated test drive in a banner using voice 
PHD India Kan Khajura Teshan
PHD India Good Life Club
PHD India  Music on Demand
   
  Viral Marketing Campaign
Isobar India Go further to get closer
Flying Cursor Interactive The Walking Dead
ibs The World’s First Bank Built Through Viral Referrals
Maxus Global  Vows For You – A New Tradition in Indian Wedding
PHD India Cupid Call Centre
   
  Media Innovation
Maxus, Gurgaon The Great Escape – Mobile reality show
FCB Ulka Filmi Headache Meter
ibs Mantastic Me- The world's First user created display campaign
ibs The world's first Twitter banking
Maxus Global  Selfie 2.0 – World’s Biggest Selfie Photograph
Maxus Global  1 Missed Call = 3 Clicks
Maxus Global  India’s first simulated test drive in a banner using voice 
Maxus Global  Making Complex Simple and Simple Magical
Interactive Avenues Micromax Canvas Doodle 2
PHD India Kan Khajura Teshan
Grey Digital India plays BQC
   
  Use of social media in a campaign
WATConsult GSS Integrated Campaign
WATConsult Launch of Mahindra Centuro
Ignitee Digital Services Pvt. Ltd.
Bhaag Milka Bhaag
Flying Cursor Interactive The Walking Dead
Grey Digital First Love Is
FoxyMoron Maybelline New York Baby Lips Kiss Song
Digital Law & Kenneth Half Stories – The Journey of Doing Right
ibs Building the world's first social media bank
ibs Building a Mantastic brand through social media in less than 3 months
Maxus Global  Tanishq My Expression -Product Research = Marketing campaign
Maxus Global  Vows For You – A New Tradition in Indian Wedding
iContract The Shoppers Stop #TwitterAuction
   
  Apps (Mobile App)
Social Wavelength Emergency 24*7
Isobar India Reebok Race The City
Isobar India Reebok Ignite Fitness Fire
Blink Digital KFC WOW@25
Grey Digital India Plays BQC
Interactive Avenues Get Lost
   
  Online Apps
Kuliza Technologies  Myntra Digital Treasure Hunt
Digital Law & Kenneth Idea M-ID
ibs An app that launched the world's first user driven ad campaign
Maxus Global  Vows For You – A New Tradition in Indian Wedding
iContract Shoppers Stop – Perfect For Me: A Like Based Catalogue
   
  Advergaming
Karmatech A DIFFERENT SWITZERLAND
Everest Brand Solutions SABurbia.com
Grey Digital India Plays BQC
Grey Digital Life of “I”
Digital Law & Kenneth Idea Network
Digital Law & Kenneth Portico New York – The Great Indian Pillow Fight
   
  Online Video
Ignitee Digital Services Pvt. Ltd. FameboxWebChef
Flying Cursor Interactive NGMA
FoxyMoron L'Oréal Paris ‘Stay Rooted
Digital Law & Kenneth Half Stories – The Journey of Doing Right
Madison Media Pinnacle Songs For Sisters
PHD India Ramp Ready Hair
PHD India  Vlog-On!
   
  Digital Craft - Best Writing
ibs Mr Mantastic Says - Building India's First responsive social brand through use of copy
Interactive Avenues Spark the Rise - Winning Over With Good News
   
  Digital Craft - Design and Navigation
ibs Building India's number one Omni channel web experience through usability and use experience 
Interactive Avenues Micromax Canvas 4
   
  Online Marketing
Havas Media India “Be the Smart Fish” 
Isobar India Philips m powerpack
Digital Republik Fit2Run Hearts
Grey Digital India Plays BQC
Grey Digital Life of “I” – Reliving Life of Pi
Digital Law & Kenneth Idea 121
ibs Old Spice Mantastic Campaign - Building a Mantastic brand online in less than 3 months
Maxus Global  Tanishq My Expression - Product Research = Marketing campaign
Maxus Global  1 Missed Call = 3 Clicks
PHD India 10 things I love about you
PHD India Cupid Call Centre
Ignitee Digital Services Pvt. Ltd. FameboxWebChef
Maxus Global  Wrangler Denims, We ride the talk
ibs Building the world's first social media bank
   
  Integrated
OMD India GE – Early Morning Apertures
Grey Digital India Plays BQC
Grey Digital Life of “I” – Reliving Life of Pi
Digital Law & Kenneth Half Stories – The Journey of Doing Right
ibs Old Spice Mantastic Campaign - Building a Mantastic brand online in less than 3 months
Interactive Avenues Confessions of the bride
Interactive Avenues Club Mahindra: Refresh
   
  Digital Strategy
Maxus India Perfetti Scripted a murder mystery
ibs Launching the world's first Social Media bank
ibs Building a Mantastic brand through digital in less than 3 months
Maxus Global  1 Missed Call = 3 Clicks
Maxus Global  Selfie 2.0 – World’s Biggest Selfie Photograph
Maxus Global  Tanishq My Expression -Product Research = Marketing campaign
Maxus Global  Making Complex Simple and Simple Magical
PHD India Kan Khajura Teshan
   
  Long Term Strategy
Isobar India Reebok social media strategy
Isobar India BMW social strategy
Social Wavelength 360 Degree Approach on Social Media
Everest Brand Solutions SABurbia.com
FruitBowl Digital Vadilal Brand Repositioning
PHD India Kan Khajura Teshan
   
  Experiential
Karmatech DRIVE DYNAMIC CHALLENGE
Karmatech MYNTRA STYLE RUN
Maxus Playbook App – Guerrilla Warfare 
Maxus Global  Selfie 2.0 – World’s Biggest Selfie Photograph
Maxus Global  Wrangler Denims, We ride the talk
   
  Showcase
PHD India Kan Khajura Teshan
   
  Social cause supported by a corporate / brand
Social Wavelength Is There a Teacher In You?
Social Wavelength Blood Connections
Ignitee Digital Services Pvt. Ltd. ICICI Lombard - Road to Safety
Indigo Consulting Donate Your Caller Tune Campaign 
Madison Media Pinnacle Breathe The Change
ibs The world's First Social Community managed by underrpivileged
Maxus Global  Taking Ramlila Maidan to 1.5 million users.
Interactive Avenues Micromax- Can Gift Happiness
 

 

Source:
Campaign India

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