Campaign India Team
Apr 21, 2010

Chitralekha to embark on 60th anniversary celebrations

Chitralekha, the Gujarati magazine, completes 60 years of its existence in the marketplace this month. To celebrate the occasion, the company will be embarking on a media campaign on print, radio, outdoor to announce a series of contests that will offer readers a chance to win an all-expense paid trip to Thailand and Goa. The contest will involve readers answering 60 questions over a period of four weeks.

Chitralekha to embark on 60th anniversary celebrations
Chitralekha, the Gujarati magazine, completes 60 years of its existence in the marketplace this month. To celebrate the occasion, the company will be embarking on a media campaign on print, radio, outdoor to announce a series of contests that will offer readers a chance to win an all-expense paid trip to Thailand and Goa. The contest will involve readers answering 60 questions over a period of four weeks. Chitralekha’s anniversary issue is due in September this year. 
 
The commemorative Anniversary issue will co-incide with the publication’s anniversary celebrations. It will chart the history of the six decades of Chitralekha and India, written by experts and eminent personalities which include stalwarts like L.K. Advani, Javed Akhtar, Mukesh Ambani, Madhur Bhandarkar, Vallabh Bhansali, Bakul Dholakia, Boria Majumdar, Sam Pitroda, Jairam Ramesh, Julio Ribeiro, Jyotiraditya Scindia, Kapil Sibal and Jignesh Shah among others. 
 
The publication’s anniversary celebration is being sponsored by Reliance Industries and will include a six city road show across Gujarat and Mumbai.

 

Source:
Campaign India

Related Articles

Just Published

10 hours ago

60% of millennial, Gen Z transactions fulfilled via ...

‘The Next Normal: The Rise of the Contactless Economy' study looks at impact of a contactless world on consumer behaviour

10 hours ago

Reddit launches in-house agency to help brands tap ...

KarmaLab will offer workshops and insights for brands from Reddit users

10 hours ago

Blog: Biden admin ropes in McDonald's to drive ...

The author suggests that the Government of India could also reach out to companies that have large rural outreach to help carry vaccine messages on their packaging