Cheil Worldwide SW Asia has added two new businesses to its kitty. The agency will be designing shopper marketing and digital campaigns for The Walt Disney Company brands and L’Oreal Paris Casting Crème Gloss, it announced in a statement.
"These wins are testimony to Cheil’s integrated expertise which clearly demonstrates our palette which is far beyond advertising. The challenge is to leverage all available brand touch points and convert ‘brand lovers’ into ‘brand buyers’. Our approach is clearly positioned around engaging, interacting, understanding and delivering to the consumer. We believe that brands gain greater traction and loyalty from engagement and not just advertising," said Hari Krishnan, COO, Cheil Worldwide SW Asia.
John Koo, managing director, Cheil Worldwide SW Asia, said, “This a great start to 2013. Cheil has tremendous experience consumer and shopper engagement and I am delighted that we will be seen in a new avatar."
For L’Oreal Paris Casting Crème Gloss, Cheil will be creating social media cum shopper marketing experiences. For The Walt Disney Company, Cheil will be working across various Disney brands including Disney Marvel, Disney Fashion Stations/Stores, Planes and the Disney Princess Academy.
(Updated on 2 May 2013: Cheil has clarified that specifics on the social cum shopper campaign for L'oreal have not been decided yet.)