Cheil India has announced that it has bagged the creative and digital mandates of inshorts, a mobile app that provides top news stories in less than 60 words each.
The account was awarded to Cheil after a multi-agency pitch, informed an agency statement.
Inshorts is a mobile app that provides top news stories of the day in 60 words, founded by IITians in 2013. It has had over a 10 lakh downloads.
Kundan Joshee, SVP, Cheil India, said, “We are extremely delighted about working on inshorts. We are looking forward to work together and create powerful integrated ideas that would build the brand. Both the teams believe in integration and we think that there can’t be a better ground for a partnership to start.”
Deepit Purkayastha, co-founder, inshorts, said, “We are elated to have partnered Cheil to build the brand inshorts. We are looking forward to see some exciting work being created out of this partnership.”
The agency statement also revealed that it had won the business of adidas – the mandate covers retail and visual merchandising and was awarded in July 2015.