Cheil Worldwide has appointed Shiv Sethuraman as its group president, South West (SW) Asia. To strengthen Cheil’s growing position in the region, he will be based in Gurgaon NCR and will oversee day-to- day operations whilst playing a pivotal role in driving new business growth and strategies, informed the official release.
“Cheil is one of the fastest growing agencies in India and we are confident that Shiv is the right person to lead the company forward," said John Koo, president and head of regional HQ, Cheil Worldwide SW Asia.
“Shiv brings extensive experience and has proven leadership to drive strategic growth and deliver results. We believe his passion for creativity, technology and people can be leveraged across the company and that, it will ensure, Cheil continues to have a positive impact on its clients and their brands," he added.
Sethuraman said, “Cheil is one of the few agencies that can boast of successfully integrating communications on a large and iconic brand like Samsung. With experts across digital, brand experience, retail and media – all under one roof, it is rethinking communications and is well positioned to tap opportunities in this era of digital, retail and technological advances. I am excited about the possibilities that lie ahead and look forward to working with the entire Cheil team, as we move towards the next phase of growth."
Prior to this move, he was CEO of Percept One which he joined in July 2014.
In a career spanning two decades, he was appointed to head TBWA India in 2008, and has also served as MD of Ogilvy & Mather, Paris.
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