Campaign India Team
Jul 06, 2020

CenturyPly appoints Wunderman Thompson for corporate and panel division

Account won post a multi-agency pitch

The pitch process had started in October last year
The pitch process had started in October last year
Wunderman Thompson has bagged the creative duties of CenturyPly's corporate and panel division.
 
The account was won following a multi-agency pitch.
 
Wunderman Thompson's Kolkata office will handle the mandate. The agency (as JWT) had previously worked on the account back in 2006 when it came up with the 'Sab Sahe Mast Rahe'  tagline. 
 
Keshav Bhajanka, executive director, CenturyPly, said, “We were looking for an agency who can refresh the image of the CenturyPly brand and add further momentum to brand building efforts. With the strength of its creative team and years of experience in handling various brands in the building materials category, Wunderman Thompson is poised to infuse further creative energy into the CenturyPly brand.”
 
Vijay Jacob Parakkal, SVP and managing partner, Wunderman Thompson, Kolkata, said, “JWT, now Wunderman Thompson, had created one of the most memorable campaigns ever for CenturyPly many years back. The  Sab Sahe Mast Rahe campaign tagline created by us continues even today.  For us, the return of this iconic brand to Wunderman Thompson feels like a homecoming of sorts. We are thrilled to have them back and we eagerly look forward to partnering them in their next phase of growth with our added creative, technology and data capabilities.”
 
 
Source:
Campaign India