Campaign India Team
Apr 24, 2008

CEAT India goes in for a revamp

CEAT India has redesigned its logo and has launched a new campaign in a bid to revamp its brand image. The transition comes at a time when CEAT has completed 50 years in the Indian market.  The new look is designed to reflect today's CEAT with a vision to meet the demands of tomorrow’s next gen market.

CEAT India goes in for a revamp

CEAT India has redesigned its logo and has launched a new campaign in a bid to revamp its brand image. The transition comes at a time when CEAT has completed 50 years in the Indian market.  The new look is designed to reflect today's CEAT with a vision to meet the demands of tomorrow’s next gen market.

Developed by Ray and Kesavan, the new look logo is the result of extensive research with CEAT employees, customers and partners. The ad campaign, launched recently, is designed by O&M on the basis of the brief, "Convey the visual identity change and set the tone and manner for future communication". The creative team includes Anup Chitnis, Vivek Kakkad and Nitin Pradhan. The film is directed by Vinil Mathew of Foot Candles Film.

Arnab Banerjee, vice president – marketing, CEAT India said, “The logo re-engineering is a connotation of how CEAT has transformed its business into an entity, which connects closely with customers in a highly competitive marketplace.”
CEAT, the flagship company of RPG Enterprises, is a leading tyre manufacturer.

Source:
Campaign India

Related Articles

Just Published

17 hours ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

17 hours ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

20 hours ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

22 hours ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.