Campaign India Team
Apr 24, 2008

CEAT India goes in for a revamp

CEAT India has redesigned its logo and has launched a new campaign in a bid to revamp its brand image. The transition comes at a time when CEAT has completed 50 years in the Indian market.  The new look is designed to reflect today's CEAT with a vision to meet the demands of tomorrow’s next gen market.

CEAT India goes in for a revamp

CEAT India has redesigned its logo and has launched a new campaign in a bid to revamp its brand image. The transition comes at a time when CEAT has completed 50 years in the Indian market.  The new look is designed to reflect today's CEAT with a vision to meet the demands of tomorrow’s next gen market.

Developed by Ray and Kesavan, the new look logo is the result of extensive research with CEAT employees, customers and partners. The ad campaign, launched recently, is designed by O&M on the basis of the brief, "Convey the visual identity change and set the tone and manner for future communication". The creative team includes Anup Chitnis, Vivek Kakkad and Nitin Pradhan. The film is directed by Vinil Mathew of Foot Candles Film.

Arnab Banerjee, vice president – marketing, CEAT India said, “The logo re-engineering is a connotation of how CEAT has transformed its business into an entity, which connects closely with customers in a highly competitive marketplace.”
CEAT, the flagship company of RPG Enterprises, is a leading tyre manufacturer.

Source:
Campaign India

Related Articles

Just Published

4 hours ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

5 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

10 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

10 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.