Campaign India Team
Apr 24, 2008

CEAT India goes in for a revamp

CEAT India has redesigned its logo and has launched a new campaign in a bid to revamp its brand image. The transition comes at a time when CEAT has completed 50 years in the Indian market.  The new look is designed to reflect today's CEAT with a vision to meet the demands of tomorrow’s next gen market.

CEAT India goes in for a revamp

CEAT India has redesigned its logo and has launched a new campaign in a bid to revamp its brand image. The transition comes at a time when CEAT has completed 50 years in the Indian market.  The new look is designed to reflect today's CEAT with a vision to meet the demands of tomorrow’s next gen market.

Developed by Ray and Kesavan, the new look logo is the result of extensive research with CEAT employees, customers and partners. The ad campaign, launched recently, is designed by O&M on the basis of the brief, "Convey the visual identity change and set the tone and manner for future communication". The creative team includes Anup Chitnis, Vivek Kakkad and Nitin Pradhan. The film is directed by Vinil Mathew of Foot Candles Film.

Arnab Banerjee, vice president – marketing, CEAT India said, “The logo re-engineering is a connotation of how CEAT has transformed its business into an entity, which connects closely with customers in a highly competitive marketplace.”
CEAT, the flagship company of RPG Enterprises, is a leading tyre manufacturer.

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

5 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

5 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.

1 day ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.