Campaign India Team
Dec 11, 2009

O&M builds buzz for STAR's new weekend show

STAR Plus, which is launching its new weekend show Music Ka Mahamuqabla, has rolled out a launch campaign to build buzz around the music-based show.O&M has conceived and executed the television campaign for this show. A teaser campaign recently went on air to build buzz around the show, which sees India's top singers (Shankar Mahadevan, Shaan, Himesh Reshammiya, Shreya Ghoshal, Mohit Chauhan) participate.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

4 hours ago

Taboola partners with Samsung to expand user reach ...

To serve news recommendations on Samsung News app.

4 hours ago

AMFI invites RFPs for ‘Mutual Funds Sahi Hai’ campaign

Looks for agencies with deep knowledge of financial behaviour and compelling, high-impact communication capabilities.

8 hours ago

CTV’s big picture: Small screens are getting left ...

As India’s CTV adoption grows 30–35% yearly, Tonic Worldwide’s senior vice president for media and martech notes that why marketers must recalibrate their plans to woo high-value audiences in untapped regions.

9 hours ago

Why India’s creator economy is becoming every ...

It will influence over $1 trillion in spend by 2030, with brands set to boost creator marketing budgets 1.5 to 3x in the next three years, according to a BCG report.