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STAR Plus, which is launching its new weekend show Music Ka Mahamuqabla, has rolled out a launch campaign to build buzz around the music-based show.O&M has conceived and executed the television campaign for this show. A teaser campaign recently went on air to build buzz around the show, which sees India's top singers (Shankar Mahadevan, Shaan, Himesh Reshammiya, Shreya Ghoshal, Mohit Chauhan) participate.
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