Carat has bagged the media duties of Mondelez following a global pitch. In India, Carat will handle all media for the company including digital. Prior to this development, Madison Media handled the media duties in India.
Ashish Bhasin, chairman and CEO South Asia, Dentsu Aegis Network, said, “We are absolutely delighted to partner Mondelez in India. Being one of India’s most awarded advertisers, Mondelez is well known to push for continuous innovation. And it is in this area that our wide range of capabilities, propelled by our 'One P&L' philosophy would come to the fore. We look forward to working with Mondelez in pushing the benchmark to the highest level. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India.”
Kartik Iyer, MD, Carat India, added, "Mondelez is present in some of the most exciting and dynamic categories and we are very excited to partner them in their growth plans for the country. We look forward to partnering Mondelez in India in the continuous endeavour to create innovative path-breaking initiatives aimed at the ever-changing Indian consumer."