Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 22 69489600
Cheil Worldwide's president and global COO, Bruce Haines spoke to Campaign India on the sidelines of the 2009 Cannes Lions festival about the road ahead for the agency and the task to build on its network beyond Asia, into USA and Europe. The agency acquired a 49% stake in London based agency Beattie, McGuinness and Bungay (BMB) with an eye on building its profile in the west. In the first interview, Haines spoke about their move to opening BMB's New York office by July.
Contact Customer Support at
[email protected]
or call+91 22 69489600
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.