Cannes Lions: LISTEN to Cheil Worldwide's Bruce Haines

Cheil Worldwide's president and global COO, Bruce Haines spoke to Campaign India on the sidelines of the 2009 Cannes Lions festival about the road ahead for the agency and the task to build on its network beyond Asia, into USA and Europe. The agency acquired a 49% stake in London based agency Beattie, McGuinness and Bungay (BMB) with an eye on building its profile in the west.  In the first interview, Haines spoke about their move to opening BMB's New York office by July.