The Cannes Lions International Festival of Creativity has increased the number of judges for both of the newly launched categories due to the higher than anticipated number of entries received. Four more members have been added to the inaugural Branded Content & Entertainment Lions jury, and two to the new Mobile Lions jury.
Philip Thomas, chief executive officer, Cannes Lions, said, "Before introducing any innovation at Cannes Lions, we consult thoroughly with the industry. Whilst we anticipated great support for both of the new categories, the interest shown in them has exceeded our expectations, prompting us to appoint additional judges to enable the time and dedication required for each entry when being considered for a Lion."
Bringing the total number of jury members to 16 for the new Branded Content & Entertainment Lions category are:
Guilhem Arnal, partner and chief creative officer, Blue, France
Sara Cremer, managing director, Redwood, United Kingdom
Ben Flint, head of Asia Pacific, Fuse, Singapore
Mark Waugh, global managing director, Newcast, ZenithOptimedia, Global
Joining the inaugural Mobile Lions jury, which becomes 12-members strong are:
Geoffrey Handley, co-founder, Chief Marketing Officer, The Hyperfactory, USA
Ana Paula Teixeira, chief executive officer and founding partner, AndinaTech, Chile
The judges will meet in Cannes next month where they will join their respective jury presidents to view, debate and award the work. Avi Savar, founder and chief creative officer of Big Fuel, USA, will lead the first ever Branded Content and Entertainment Lions jury and Tom Eslinger, digital creative director of Saatchi & Saatchi Worldwide will chair the inaugural Mobile Lions jury.