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Catch highlights of the session featuring Ana Andjelic, chief brand officer, Banana Republic; Tracey Follows, co-founder and CEO, Futuremade, and Kabir Ahuja, partner McKinsey & Company
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.