Campaign India Team
Jun 19, 2017

Cannes Lions 2017: 'We have to give our people the chance to fail'

Tommy Hilfiger's chief brand officer, Avery Baker revealed a nine-step process brands can follow to stay relevant

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

27 minutes ago

2025 Review: Will India’s women sports icons stay ...

The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.

1 hour ago

Ludacris steps in for Santa in Mercedes-Benz ...

The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.

1 hour ago

Kenvue assigns global creative duties to WPP and ...

Review aimed to 'reduce complexity, improve execution and accelerate growth'.

1 hour ago

Jaguar Land Rover picks winner in expanded global ...

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.